Atlas Finch

Private digital asset acquisitions

A direct path to liquidity for owners of useful digital assets.

Atlas Finch privately buys established websites, newsletters, communities, domains, tools and stores. No public listing. No listing fee. A straight answer on price, fast.

See what it could be worth How it works
  • No passwords up front
  • Escrow on every deal
  • Reply within 2 business days
Indicative rangeEXAMPLE
$90,000–$126,000

$3,000/mo net profit · adjusted multiple 30–42×

12×base 24–36×48×
  • Revenue growing+3×
  • 3+ meaningful revenue sources+2×
  • Analytics and P&L proof on hand+1×
  • Google update, still down−6×
5steps from first note to funds in your account
0passwords or logins needed to start
$0listing or seller fees, ever
2business days to a written reply

What we buy

Six kinds of asset. One simple test: does it work?

We buy the whole thing or a share of it. If it earns, has an audience, or holds a name worth owning, we will look.

Websites

Content, affiliate and ad-supported sites with a real search or direct audience.

Search and direct traffic both count

Domains

Strategic names and portfolios, valued on comparable sales and how they are used.

Reviewed by hand

Newsletters

Engaged lists on beehiiv, Substack, Ghost and similar, with sponsors or paid tiers.

Open rate matters more than size

Communities

Paid and free groups on Skool, Circle, Discord and others with active members.

Active share is the key number

SaaS and tools

Small software with recurring revenue or clear utility, and code you can hand over.

Recurring revenue earns a premium

Ecommerce

Shopify and similar stores with repeat buyers and supplier terms that transfer.

Clean books, clean suppliers

What drives value

Seven levers move your multiple. Here is how far.

Our starting range is 24–36× monthly profit. Each lever below adds or subtracts. The valuation tool applies them live.

  1. 01

    Revenue trend

    Growing earns more. Declining costs the most of any lever.

    +3 / −6×
  2. 02

    Google update history

    A hit that has not recovered is the biggest single penalty.

    −2 to −6×
  3. 03

    Recurring revenue

    Subscriptions and memberships above 40% of revenue.

    +4×
  4. 04

    Asset age

    Under two years is unproven. Four-plus years has survived cycles.

    −4 to +2×
  5. 05

    Concentration

    One traffic source above 70%, or one revenue source above 70%.

    −3 / −2×
  6. 06

    Owner workload

    Five hours a week or less is a gift. Over twenty is a job.

    +2 / −3×
  7. 07

    Proof on hand

    Analytics plus revenue proof. Without it, buyers discount.

    +1 / −3×

Try it with your numbers

Six short sections. The estimate updates as you type, and you can resume later.

Open the valuation tool

A guide, not an offer

Ranges are rough. A real offer comes after we look at verified numbers together.

Why sell to us

Start without oversharing.

You should not have to hand over the keys to find out whether there is a deal.

Why owners choose a private buyer

  • No public listing, so staff, readers and competitors do not hear about it.
  • No listing fee, no success fee charged to you.
  • One named person from first call to handover.
  • Terms in writing before anything moves, with escrow for payment.

What we do not ask for

  • Passwords, admin access or payment-account logins in the first conversation.
  • Customer exports, tax IDs or bank details up front.
  • Exclusivity for an initial review.
  • Any transfer before payment terms are documented.

Process

Five phases, about thirty days, first note to funds.

Each phase ends with a clear yes or no, and you can stop at any of them. Day markers are typical. Your pace sets the real timetable.

  1. 01
    Share the basicsDay 0 → 1

    URL, rough numbers and what you have in mind. The valuation tool takes about five minutes.

  2. 02
    Private fit reviewDay 1 → 3

    We check scope, niche and risks, then reply with a question, a next step, or a clear pass.

  3. 03
    Verify and discussDay 3 → 14

    Under written confidentiality, we look at analytics and revenue proof and talk through value.

  4. 04
    Offer and termsDay 14 → 21

    A written offer: full sale, partial sale or earn-out. Exclusivity is only asked for with a clear offer.

  5. 05
    Escrow and handoverDay 21 → ~30

    Funds go to escrow, assets transfer by checklist, and payment is released on the agreed sequence.

Day 0 → 1

Share the basics

URL, rough numbers and what you have in mind. The valuation tool takes about five minutes.

Hover or focus a bar for detail

Criteria

What fits, and what usually does not.

Not sure? Send it anyway. A clear no is useful too.

Usually a fit

  • Clean ownership and some real operating history.
  • Content, affiliate, ads, subscriptions, SaaS, newsletters, communities, stores or domains with clear demand.
  • Records that support traffic, revenue and transfer.
  • Owners who want liquidity, focus or a quiet alternative to an auction.

Usually not a fit

  • Copied or spun content, or unclear content rights.
  • Value that depends on the founder staying personally involved.
  • Unverifiable revenue, disputed ownership, or undisclosed penalties.
  • Adult, gambling or deceptive niches, unless there is an unusually clear reason.

FAQ

Questions sellers ask first.

Pick a topic or search. Anything missing? Put it to the deal desk. James reads every one.

  • Through escrow or another agreed secure method. We fund first, assets transfer by a written checklist, and funds are released in the agreed sequence. You never transfer anything before payment terms are documented.

  • Yes. A partial sale, such as a share, one title in a portfolio, or the domain without the content, is on the table. Tell us what you want to keep.

  • Sometimes. If part of the value rests on future performance, an earn-out can bridge the gap. Terms are written down plainly before anything is agreed, and we prefer more cash up front over a long tail.

  • We reply within 2 business days. If there is fit and your records are ready, we move as fast as you do. Timing after that depends on verification and the transfer checklist, and we agree it with you up front.

  • No. The estimate is a rough guide and nothing is binding. You can stop at any step, and a pass from you is a perfectly good answer.

  • Copied content, hidden penalties, disputed ownership, unverifiable revenue, and assets where the owner is the entire product. Adult and gambling niches are rarely a fit.

  • Not to start. A first review needs only the URL, rough numbers and your goal. Access, if needed, comes later under written confidentiality and in a scoped, read-only way where possible.

  • Yes. What you enter in the tool is shared only with Atlas Finch and is never published. There is no public listing. Deeper materials move under a written confidentiality agreement.

  • We buy to keep and run what you built. We care about the audience staying served, and we plan the handover and the announcement with you so the transition is calm.

  • One named person, James, from first call to handover. Assets transfer by a written checklist, and we agree the order of steps with you before anything moves.

Price

Deal desk

Tell us what you own. We will tell you if it fits.

An address and a link is enough to open a file. Add a message if you want to say more.

Deal desk request

What you send is kept by Atlas Finch and we may contact you about it, or refer back to it when we talk, to continue the conversation. We never publish it or share it outside Atlas Finch. Nothing here is an offer. Privacy

Reviewed by James Whitfield, Head of Acquisitions, Lisbon Book a 20-min call Or run the numbers first